Privacy Policy
  1. Introduction
  2. The application of this policy
  3. Types of personal information we collect
  4. How we use personal data
  5. Disclosure of your personal data
  6. Our agents, service providers and suppliers
  7. Consumer insights
  8. Business transfers
  9. Legal requirements
  10. Centralised data processing activities
  11. Information we collect when you visit us online
  12. Usage information
  13. Cookies and other similar technology
  14. Social media
  15. Creating a user profile
  16. Security
  17. Apps
  18. Choice
  19. Updating or accessing your personal data
  20. Changes to this policy
  21. Request for access to personal data/questions or complaints
  1. Introduction

    1. THE PROFESSIONAL DARTS CORPORATION LIMITED is a registered company with company number 03473679 and registered address at Mascalls Mascalls Lane, Great Warley, Brentwood, Essex, CM14 5LJ with VAT no: 708025949 and data registration no: A8435593 ("PDC", "we", "us", "our").
    2. In legal terms, we are the data controller, as we determine the means and/or purposes of the processing of your personal data. Our Company Secretary is our data protection manager. If you have any questions or comments, please let us know by contacting us at: Mascalls Mascalls Lane, Great Warley, Brentwood, Essex, CM14 5LJ or privacy@pdc.tv. For clarity, this policy applies to all services and obligations provided by the PDC and its affiliates. As a result, any reference to the PDC in this policy includes a reference to World Series of Darts Limited.
    3. We use your personal data in order to organise and administer professional darts events and related promotional activity (including to fulfil the purposes set out in our player agreement with you) (the "Purpose"). As part of that undertaking, we are committed to safeguarding the privacy of the personal data that we gather. In legal terms under the General Data Protection Regulation and other applicable data protection law ("Data Protection Legislation"), we are the data controller, as we determine the means and/or purposes of the processing of your personal data. We shall be accountable for and able to demonstrate our compliance with our obligations with any relevant Data Protection Legislation. You agree to contact us using the details provided below if you have any concerns that we are in any way not complying with Data Protection Legislation and we shall do our best to promptly provide you with any reassurances that you require (or amend our practices, if (acting reasonably) we deem necessary).
  2. The application of this policy

    1. As a darts player seeking to compete in events organised or sanctioned by the PDC (or any person acting on behalf of such a person) you understand and agree that we collect, use and disclose your personal data in accordance with this Privacy Policy (this “Policy”).
    2. While this Policy is intended to describe the broadest range of our personal data processing activities globally, those processing activities may be more limited in some jurisdictions based on the restrictions of their laws. For example, the laws of a particular country may limit the types of personal data we can collect or the manner in which we process that personal data. In those instances, we adjust our internal policies and/or practices to reflect the requirements of local law.
  3. Types of personal information we collect

    1. The term “personal data” in this Policy refers to information that does identify or is capable of identifying you as an individual. The types of personal data that we process (which may vary by jurisdiction based on applicable law) include:
      • your name, date of birth, personal and work contact details,
      • your image and sporting profile (including your autograph, nickname, performance, recording, image, voice, biography, photograph, likeness, electronic representation and statements);
      • personal and very occasionally Special Category Data (as further described below),
      • feedback or content you provide in response to our market research programme or those of third parties;
      • the information you submit when completing forms and surveys issued by us as and when required (for example, dietary requirements);
      • live performance data (e.g. positioning and heart rate) ("Tracking Data") and other competition data (e.g. scores);
      • competition related photographs, videos and other recordings;
      • information on your behaviour in relation to sports integrity, safeguarding and personal conduct including records of incidents and allegations of rule breaches and details of how such incidents and allegations are resolved. Such information may include details of criminal offences and illegality (i.e. special category data); and
      • information collected whilst you access a Professional Darts Corporation Ltd. app or website (we describe this in more detail in 'Information we collect when you visit us online' and 'Apps' below).
    2. Much of the personal data we process is information that you or someone acting on your behalf knowingly provides to us. For example, we may collect your identity information from your birth certificate, passport and immigration documents. However, in other instances, we process personal data that we are able to infer about you based on other information you provide to us or during our interactions with you, or personal data about you that we receive from a third party.
    3. Before using your personal data for our legitimate interests, we make sure that we take into account any potential impact that such use may have on you to ensure that your interests and fundamental rights and freedoms do not override those interests. In other words, we have determined that we have a legitimate need to process your personal data and we are not aware of any reasons that, on balance, mean we should not be doing so. If you have concerns about our processing please refer to 'Request for access to personal data/questions or complaints'.
    4. In rare circumstances, we may also use your personal data because:
      • we need to comply with a legal obligation (for example, because the court has ordered us to do so); or
      • it may be necessary to protect yours or someone else's vital interests in emergency situations. We generally do not rely on your consent in order to process your personal data and we will inform you specifically when we seek to obtain this from you as well as your ability to withdraw that consent at any time.
    5. There may be instances in which the personal data that you provide to us or that we collect is considered Special Category Data under the privacy laws of some countries. Those laws define “Special Category Data” to mean personal data from which we can determine or infer an individual’s racial or ethnic origin, political opinions, religious beliefs or other beliefs of a similar nature, membership in a trade union or professional association, Tracking Data, physical or mental health or condition, medical treatment, genetic data sexual life or judicial data (including information concerning the commission or alleged commission of a criminal offence). In some very rare instances, financial records may form part of Special Category Data where you are located.
    6. We only use Special Category Data in accordance with data protection law and therefore only if:
      1. it is necessary for reasons of substantial public interest (e.g. to protect the integrity of a sport or a sporting event). This includes measures to prevent or protect against dishonesty, malpractice or other seriously improper conduct, or failure by a person participating in the sport or event in any capacity to comply with standards of behaviour set by a body or association with responsibility for the sport or event; or
      2. (where there is no other legal basis) where we have your explicit written consent, which in this case, would include the consent that you have provided under the player agreement. Nevertheless, if we do so, we (or a third party) will still provide you with full details of this. For example, we may request information concerning your heart rate or a youth player's medical, dietary and other additional needs so that we can run tournaments and other events safely and in what we have determined are in the commercial interests of you, other players and other stakeholders (as further outlined in paragraph 12 below); or
      3. there is a legal claim or where it is needed to protect your interests (or someone else’s interests) and you are not capable of giving your consent, or where you have already made the information public.
  4. How we use personal data

    1. Subject to applicable laws, we may collect, use and disclose relevant portions of your personal data in order to:
      • provide you with a better or more personalised level of service, including information and services from third party partners;
      • respond to requests for information and services, including services from a third party (such as third party programmes supporting us in delivering research and insight products and services to you);
      • fulfil contractual obligations to you;
      • comply with health and safety and other legal obligations and uphold our duty of care towards you and other individuals;
      • administer general record keeping;
      • record and confirm player match appearances and performances;
      • meet legal and regulatory requirements;
      • resolve disputes and allegations;
      • communicate with you; and
    2. promote / commercialise PDC including by publishing or sharing photographs of and information on players and their performances and by sharing information such as Tracking Data with broadcast partners.Professional Darts Corporation Ltd. uses and retains your personal data for as long as is necessary to fulfil the Purpose.
  5. Disclosure of your personal data

    1. From time to time, we may disclose your personal data. We would always make that disclosure in accordance with applicable law. In some jurisdictions, data privacy laws may require us to obtain your consent before we transfer your information from your originating country to other countries. When you agree to this Policy, you are, to the extent required and permitted under your local law, granting your consent to the transfer of your personal data to such other countries for the Purpose and to the extent stated in this section and as described in 'How we use personal data' above.
    2. Circumstances where we might make such disclosure (in addition to those described in 'How we use personal data' above) include:
  6. Our agents, service providers and suppliers

    1. Like most sport brands, we may outsource the processing of certain functions and/or information to third parties. We may also engage other service and product providers to facilitate our business operations, collect your personal data and work with other third parties, such as the Darts Regulation Authority. When we do outsource the processing of your personal data to third parties or provide your personal data to third-party service providers, we oblige those third parties to take appropriate security measures to protect your personal data. We do not allow our third-party service providers to use your personal data for their own purposes. We only permit them to process your personal data for specified limited purposes and in accordance with our instructions.
  7. Consumer insights

    1. Where we hold personal data about you, we may disclose this personal data to other companies that also hold information about you. These companies may combine the information in order to better understand your preferences and interests, thereby enabling them and us to serve you better.
  8. Business transfers

    1. As we continue to develop our business, we may sell Professional Darts Corporation Ltd. assets, or cease being the manager or franchisor of products or services that are currently part of our portfolio. In those circumstances, we may include the personal data collected about you, or control of that personal data, as a business asset in any such transfer. Also, in the unlikely event that we, or substantially all of our assets, are acquired, personal data collected about you, or control of such information, may be one of the transferred assets.
  9. Legal requirements

    1. We reserve the right to disclose any personal data we have concerning you if we are compelled to do so by a court of law or lawfully requested to do so by a governmental entity or if we determine it is necessary or desirable to comply with the law or to protect or defend our rights or property in accordance with applicable laws. We also reserve the right to retain personal data collected and to process such personal data to comply with accounting and tax rules and regulations and any specific record retention laws.
  10. Centralised data processing activities

    1. Like most international businesses, we have centralised certain aspects of our data processing activities in accordance with applicable laws, which, in many instances, will result in the transfer of your personal data from one country to another.
    2. For example, if you take part in a tournament located outside of the UK, the personal data gathered in that process might be transferred to and processed to a company outside of the UK so as to allow us to perform our obligations outside of the UK where required to do so, such as putting on tournaments outside of the UK. The jurisdictions where that information will be processed may or may not have laws that seek to preserve the privacy of personal data. In these circumstances we shall ensure that your personal data is afforded a similar level of protection by ensuring one of the specific safeguards approved by the European Commission is in place. If you would like further information on the specific mechanism used by us when transferring your personal data out of the EEA please contact us using the details provided in this Policy.
    3. Whenever your personal data is transferred within Professional Darts Corporation Ltd., to our wholly owned subsidiary, World Series of Darts Limited, Matchroom Sport Limited and subcontracted companies, your personal data will be processed for specified limited purposes and in accordance with our instructions. .
  11. Information we collect when you visit us online

    1. If you access https://www.pdcplayers.com ("PDC Tournament Entry System"), you may wish to know the following:
  12. Usage information

    1. When you visit PDC Tournament Entry System, we collect information about how you use PDC Tournament Entry System. Examples of such information include the Internet Protocol address automatically assigned to your computer each time you browse the Internet, the date and time of your visit, the pages you access and the amount of time you spend on each page, the type of Internet browser you use, your device’s operating system and the URL of any websites that you visited before and after visiting PDC Tournament Entry System. That information is not linked to you as an individual unless you create a user profile, but we may keep records of the device being used.
  13. Cookies and other similar technology

    1. We use cookie technology on PDC Tournament Entry System to allow us to evaluate and improve the functionality of our PDC Tournament Entry System. Cookies by themselves cannot be used to reveal your identity. They identify your browser, but not you, to our servers when you visit PDC Tournament Entry System. For information about how Professional Darts Corporation Ltd. uses cookies, please read our cookie policy.
    2. If you do not want to accept cookies, you can block them by adjusting the settings on your Internet browser. However, if you block them, you will not be able to use all of the features of our PDC Tournament Entry System, including the customisation features associated with creating a user profile.
    3. Further information about cookies and other similar technology and how they work is available at http://www.allaboutcookies.org.
  14. Social media

    1. Our PDC Tournament Entry System may also contain plug-ins and other features that integrate third party social media platforms into our PDC Tournament Entry System. You will be able to activate them manually. If you do so, the third parties who operate these platforms may be able to identify you, they may be able to determine how you use PDC Tournament Entry System and they may link and store this information with your social media profile. Please consult the data protection policies of these social media platforms to understand what they will be doing with your personal data. If you activate these plug-ins and other features, you will be doing so at your own risk.
  15. Creating a user profile

    1. You might be offered to create a user profile on PDC Tournament Entry System to, among other things, sign up to tournaments, facilitate your online transactions, and to tailor your experience on PDC Tournament Entry System to your interests. This allows us to make more appropriate recommendations to you. We may use the information you provide in your user profile to populate other databases maintained by us and our service providers, as applicable. By creating a user profile, you are agreeing that we may use the personal data you provide for these purposes.
    2. You can view, update or remove any personal data that you have provided to us for inclusion in your user profile by amending your user profile online or emailing privacy@pdc.tv. If you subsequently elect to remove your user profile, we reserve the right to use any personal data previously provided by you for inclusion in your user profile for record keeping and quality assurance purposes (unless we are required by law to delete or cease to process or use your personal data, or if you expressly require us to suppress such records).
  16. Security

    1. Because the security of your personal data is important to us, we use Secured Socket Layer (“SSL”) software in order to encrypt the personal data that you provide to us. If your browser is SSL enabled (which most are), your transmission of personal data to us online will be encrypted. You can verify whether your personal data is transmitted using SSL encryption by confirming the symbol of a closed lock or solid key on the bottom bar of your browser window. You can also verify that your personal data will be encrypted using SSL encryption by making sure that the prefix for the web address listed for that page has changed from “http” to “https”. If you do not see the appropriate symbol and the “https” prefix, you should not assume that the personal data that you are being asked to provide will be encrypted prior to transmission.
    2. The personal data we collect from you online is stored by us and/or our service providers on databases protected through a combination of physical and electronic access controls, firewall technology and other reasonable security measures. Nevertheless, such security measures cannot prevent all loss, misuse or alteration of personal data and we are not responsible for any damages or liabilities relating to any such incidents to the fullest extent permitted by law. Where required under law, we will notify you of any such loss, misuse or alteration of personal data that may affect you so that you can take the appropriate actions for the due protection of your rights.
    3. Minor children.
    4. PDC Tournament Entry System does not sell products or services for purchase by children and we do not knowingly solicit or collect personal data from children. If you are under the age of 13 (or a minor in the jurisdiction in which you are accessing PDC Tournament Entry System), you may only use PDC Tournament Entry System with the involvement of a parent or guardian.
  17. Apps

    1. When you download or register to use one of our apps or digital products or services, you may submit personal data to us such as your name, address, email address, phone number, date of birth, username, password and other registration information, financial and credit card information, personal description and/or image.
    2. Further, when you use our apps, we may collect certain information automatically, including technical information related to your mobile device, your device’s unique identifier, your mobile network information, the type of mobile browser you use and information about the way you use the app.
    3. Depending on the particular app you use and only after you have agreed to such collection, we may also collect information stored on your device, including contact information, friends lists, login information (where necessary to allow us to communicate with other apps at your request), photos, videos, location information or other digital content. Further details of the kinds of information we collect is set out in the privacy notice for each individual app.
  18. Choice

    1. If you provide us with your contact details (e.g. postal address, email address, or telephone number), we may contact you to let you know about the products, services, tournaments, promotions and events offered that we think you may be interested in.
    2. We may also share your personal data with carefully-selected third parties, who may communicate directly with you. In some jurisdictions, data privacy laws may require us to obtain a separate consent before we do so. You can always choose whether or not to receive any or all of these third party marketing communications by contacting us as described in 'Request for access to personal data/questions or complaints' below or following the “unsubscribe” instructions contained in the communications.
    3. If you have an account with pdcplayers.com, we may ask you to indicate your communication preferences at the time you apply for membership or when you create your user profile. Once you have indicated your preferences, you can always change them.
    4. In some jurisdictions, in addition to you agreeing to this Policy, data privacy laws may require us to obtain a separate consent before we send you information that you have not specifically requested. In certain circumstances, your consent may be implied (e.g. where communications are required in order to fulfil your requests and/or where you have volunteered information for use by us). In other cases, we may seek your consent expressly in accordance with applicable laws (e.g. where the information collected is regarded to be Special Category Data under local regulations).
    5. We will abide by any request from you not to send you direct marketing materials. When such a request is received, your contact details will be “suppressed” rather than deleted. This will ensure that your request is recorded and retained unless you provide a later consent that overrides it.
  19. Updating or accessing your personal data

    1. With some limited exceptions, you have rights to access and update personal data held about you. If you want to inquire about any personal data we may have about you, you can do so by sending us a written request by letter or email to the addresses set out in 'Request for access to personal data/questions or complaints'. Please be sure to include your full name, address, and/or email address and phone number so we can ascertain your identity and whether we have any personal data regarding you, or in case we need to contact you to obtain any additional information we may require to make that determination.
    2. You may request that we correct, cancel, and/or stop processing or using personal data that we hold about you. If we agree that the personal data is incorrect, or that the processing should be stopped, we will delete or correct the personal data. If we do not agree that the personal data is incorrect we will tell you that we do not agree, explain our refusal to you and record the fact that you consider that personal data to be incorrect in the relevant file(s).
  20. Changes to this policy

    1. Just as our business changes constantly, this Policy may also change. To assist you, this Policy has an effective date set out at the end of this document.
  21. Request for access to personal data/questions or complaints

    1. According to applicable law, you have a right of access to a copy of the information comprised in your personal data; a right to object to processing that is likely to cause or is causing damage or distress; a right to prevent processing for direct marketing; a right to object to decisions being taken by automated means; a right in certain circumstances to have inaccurate personal data rectified, blocked, erased or destroyed; and a right to claim compensation for damages caused by a breach of the Data Protection Act and GDPR.
    2. If you have any questions about this Policy, about the processing of your data described, or any concerns or complaints with regard to the administration of the Policy, or if you would like to submit a request (in the manner described in 'Updating or accessing your personal data' above) for access to or deletion of the personal data that we maintain about you, please contact us by any of the following means:
      • By mail at Professional Darts Corporation Ltd, Mascalls, Mascalls Lane, Brentwood, Essex, CM14 5LJ.
      • By phone using +44 (0)8712 501 180.
    3. If you are not satisfied with the response that you receive, you can escalate your concern to the Company Secretary by sending an email to privacy@pdc.tv.
    4. Please note that if requests are found to be unfounded or excessive, we reserve the right to charge a fee, if permitted under applicable law, or refuse to respond. Where we refuse to respond to a request, we will explain why to you, informing you of your right to complain to the supervisory authority and to a judicial remedy without undue delay and at the latest within one month.
    5. The purpose of the fee is to cover administrative costs. Where you make more than one request in quick succession, we may respond to your subsequent request by referring to our earlier response and only identifying any items that have changed materially.
    6. You may request that we correct, cancel, and/or stop processing or using personal data that we hold about you. If we agree that the personal data is incorrect, or that the processing should be stopped, we will delete or correct the personal data. If we do not agree that the personal data is incorrect we will tell you that we do not agree, explain our refusal to you and record the fact that you consider that personal data to be incorrect in the relevant file(s).
    7. All requests for access to your personal data must be submitted in accordance with paragraph 47. We may respond to your request by letter, email, telephone or any other suitable method.
    8. In the event of any inconsistencies between the English version of this Policy and any version of this Policy in any other language, the English version shall prevail (to the fullest extent permitted under applicable law).